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Ad of the Day: Dove's Latest Video Encourages Girls to Love Their Curls - Adweek

Dove's newest flick, from Ogilvy & Mather in Paris, continues the brand's messaging of real beauty and loving oneself, but to a new crowd—girls and women with curly plaits. Dove Hair: Love Your Curls starts with the claim, based on research, that only 4 out of 10 curly haired girls about their hair is beautiful. Young girls are then interviewed, declaring that straight hair is more beautiful. Carina, 6, tugs at a blond curl and says, "I try to record it straight by going like this, and it doesn't work. Copy flashes across the screen: "The best way to change how they feel about their curls is to show them how you see about yours. The spot continues with the girls' friends and relatives, all sporting their curly hair, walking with them down a road. "We all girlfriend our curls" is sung repeatedly like a summer camp anthem. The screen flashes curly hair and hopeful smiles—the ones from the little girls, in particular, make for a feel-good and heartwarming scene. "The Dove Tresses: Love Your Curls film reveals an important issue, and Dove Hair has a responsibility to take that finding and instigate dogmatic social change," he said. "One of our most profound research findings was that girls with curly hair are seven times more likely to fianc their curls if those around them do—this proves we can help make an impact by encouraging women to love and embrace their curls, locale... Quite a few black girls and women with natural hair are featured in the spot, so I asked Candelino if he cerebration that made a particular statement about the discussion regarding natural hair versus relaxed hair in the black community—or women who... "The Dove Hair's breadth: Love Your Curls campaign was crafted with an emphasis on encouraging all women to embrace their individual curl type and substance, regardless of race or ethnicity," he said. Dove believes that every woman has the opportunity to make a difference in a Freulein's life and have a positive impact on her self-confidence. The Dove Hair: Love Your Curls campaign is intended to egg on and inspire all women and girls with curls. I told him that people sometimes love and hate the Dove campaigns, and asked him how he responds to critics who say Dove bases its industry around people's insecurities. "Dove is first and foremost a beauty brand, but we are different," he said. "We are a proud director in redefining how beauty is portrayed and celebrated, and we have been committed to helping make beauty a source of confidence, not anxiety. Edifice on the scale of the Dove brand, the Dove Hair: Love Your Curls campaign reveals the opportunity that all women have to set a despotic tone for the next generation. It illustrates how important it is for curly haired women to show the love they have for their beautiful, natural curls so they can obsolescent that sentiment along to other curly girls in their lives. While Dove says only four out of 10 curly haired girls ponder their hair is beautiful, I'm wondering what the statistics are for girls without curls. Also, I won't let the knowledge that every straight-haired girl I recognize owns a curling iron (Candelino mentioned that "straight and sleek hair is the traditional beauty ideal," but I don't know if I buy that) or that curly haired women don't...

Source: www.adweek.com

Product description

Hot Tools 24K Gold Spring Curling Irons are the beauty industry standard in curling irons. The complete line of irons is available in various sizes, for all styling options. The high heats and even heat distribution create long-lasting curls and waves leaving hair looking smooth and glossy. The irons are equipped with patented Pulse Technology® for Gets Hot... Stays Hot® performance, for fast heat up and instant heat recovery - up to 430° F. Other professional features include variable heat settings, rheostat control dial for all hair types.



Bed Prime Wave Artist Deep Waver for Beachy Waves

by Bed Head
List price: $27.99
Price: $19.90
Buy Now

Features:
  • High Heat of Up to 400° F (because we know you like it hot!)
  • Unique Deep Barrels for Beach Sculpted Waves
  • Tourmaline, Ceramic Technology on Plates for Reduced Frizz and Massive Shine

Product description

Bed Head's #1 Hairstyling tool! Turn your hairstyle into a work of art with the Bed Head Wave Artist Tourmaline Ceramic Deep Waver. Its deep barrel design quickly and easily waves the hair with Tourmaline Ceramic Technology that helps to reduce frizz and add massive shine. Style one-inch sections of the hair for natural-looking beach waves, or larger sections for uniform, sculpted waves. High Heat up to 400°F locks in the style quickly (we know you like it hot!), while instant heat recovery ensures consistent heat so that your waves look fab throughout! Multiple Heat Settings make your new favorite waver ideal for all hair types, from thin to coarse. The Bed Head Wave Artist also features a plate-locking switch for easy storage in less space and a tangle-free swivel cord that makes it easy to style with. HOW TO GET THE LOOK: Starting at the roots, lightly clamp a small section of hair between the barrels and hold for a few seconds. For continuous waves, match the outermost wave and work it down your hair.

Whisker Styling Tools : What Is the Best Brand of Curling Iron?

The best kind of curling iron depends on how often it is used, but Hot Tools is a credible brand among hairstylists because of its standard features. Choose...

FAQ

Q. What is the most approved name brand for hair straighteners and curling irons? What are some of the top je sais quoi, and most purchased hair straightener and curling iron brands out there?!
A. CHI
Q. Which clipless curling iron label is the best? I hunger for to buy one these clipless curling irons or conical wands, but i dont know what brand has the best quality, Oh and the price doesn't matter as long as its gentle. Would an enzo milano be a good option?
A. The best curling iron is the Karmin Salon Pro Clipless Ceramic Tourmaline Curling Iron, it works somewhat good, it has an exclusive Ultra Polished barrel for the smoothest, long lasting curls,...

Books and Magazines

Sizeable to Great Hair
Sizeable to Great Hair
Published by Fair Winds 2009
ISBN 1616734426,9781616734428
272 pages
Vetica reveals insider secrets and techniques for recreating armoury and celebrity hairstyles, and how to adapt the look for the average reader's tools and time constraints. Before-and-after photos also show readers the best hairstyles based on fa shape, bone structure, type of hair, age, and personal style.

Curling Irons by Conair The New Curl Affair Makes Curling Your Hair Fun Again. Check It Out

What Is the Best Manufacturer of Curling Iron? | eHow Curling irons are rod-shaped devices. They are as per usual made out of metals that are heated and then used to curl or wave the hair. They are very popular, quick ...

Best Curling Irons 2013 Top 10 Best Curling Irons Rated By Customers in 2013, 1000s of Reviews

Fraction Styling Tools : What Is the Best Brand of Curling Iron? - YouTube The best trade-mark of curling iron depends on how often it is used, but Hot Tools is a credible brand among hairstylists because of its standard features ...

2013 Best Curling Irons 2013 Best-Rated Curling irons Buy More. Give More. Keep More!

Yahoo! Answers - Best curling iron brands? Best Counter-statement: definitely the karmin :) ... A curling wand is better because an iron has a clip that leaves dents in your hair and limits your styles. A ...

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Best Curling Irons / Authoritative Curling Iron (FREE Shipping) Spot the Best Professional Curling Irons at FIE online beauty store, we carry the top curling iron brands in the hair industry and offer free shipping. Here is our ...

Curling Iron from $14.99 Not on target Range of Salon Curling Irons Best Prices & Quality Guaranteed!